How We Market Your Home
Every property has a story. Here’s the marketing toolkit we use to tell it, and how we tailor the campaign to your home and budget.
The right marketing makes your property stand out from the competition, increases enquiry, and gets more of the right buyers through the door, which is what creates competition on price. We tailor every campaign, but these are the tools we draw on.
Photography and presentation
Professional photography is non-negotiable: it’s the first (and sometimes only) impression most buyers get. Where it suits the property we add twilight shoots, drone photography, floor plans, virtual furniture styling and immersive 360° virtual tours.
Reaching buyers
- The major property portals, optimised to rank well in search results
- Our database of active buyers, matched and contacted directly at launch
- Social media campaigns targeted to likely buyer profiles
- A quality signboard: still one of the highest-enquiry channels in any suburb
- Open homes scheduled when buyers can actually attend, including weekends
Video and storytelling
For the right property, video walkthroughs and lifestyle films dramatically increase engagement: buyers watch a story where they’d skim a photo gallery. We’ll recommend it when it will genuinely move the result, not as a default line item.
Tailored to your home
A marketing campaign should fit the property and the buyer it needs to reach: a family home, a first-buyer unit and a character renovation each call for different emphasis. We’ll recommend a package, explain what each element is for, and spend your marketing budget as if it were our own.