Selling well starts with straight answers
After thirty years and thousands of Perth sales, we've learned what actually moves a result: honest pricing, sharp presentation, marketing that reaches the right buyers, and negotiation with nerve. We'll give you our honest advice on all four, before you've signed anything, and even if you never do.
Advice first. Always.
Most agents are good at enthusiasm. We'd rather be good at candour. Because you make better decisions with accurate information, and better decisions make better sales.
An honest number, even when it costs us
We won’t quote you a flattering price to win your listing. An overquoted home sits, goes stale, and sells for less. We’d rather lose a listing than lose you money.
Advice before agreements
Ask us anything: when to sell, what to fix, whether to sell at all. The advice is free and yours to keep, whoever you eventually list with.
Marketing that fits the home
Every campaign is built for the property and the buyer it needs to reach. We’ll tell you what’s worth paying for, and what isn’t.
Negotiation that earns its keep
The difference between a good and great result is usually made in the final negotiation. Thirty years of them helps.
From first chat to sold
A conversation, not a pitch
We start by understanding your situation and timing. If selling isn’t your best move right now, we’ll say so. Plenty of our sellers first spoke to us a year before they listed.
An evidence-based appraisal
What your home is genuinely worth, shown against real comparable sales around you, not a number engineered to win your signature.
Preparation that pays
We walk the home together and identify the jobs that return more than they cost. Then we help you get them done with trades we trust.
A launch that gets attention
Professional photography, the major portals, our buyer database and weekend home opens, planned around the critical first two weeks on market.
Offers, negotiation, settlement
Every offer presented with our honest read of the buyer’s position. We negotiate hard, keep you informed, and stay across every milestone through to keys.
The detail, if you want it
Appraisals, explained
What a proper appraisal looks like, how it differs from a bank valuation, and why online estimates miss.
Read InformationalHow we market your home
The full campaign toolkit, and our honest advice on which elements earn their cost for your property.
Read Knowledge HubSellers' guides
Timing the market, the steps to settlement, preparing your home: written by the team who does it daily.
Browse guidesWhat Our Sellers Say
Exceeded expectations
Simply the best we could expect from an agent and much more. Through his hard work, marketing savvy, market knowledge and experience, we exceeded our sale expectations. Throughout the process Roberto kept us updated so we knew how things were...
Very smooth experience
From start to finish Roberto provided clear and concise information. Roberto provided effective marketing strategies specifically suited to our property that resulted in many offers and a great final result.
Calm and positive and confident from the get go.
Roberto impressed me from the first time we met. He was positive and very calm. He explained every step and allayed all my doubts. He had amazing local knowledge and gave off a very confident vibe without being cocky! It...
The questions every seller asks
How much is my home worth?
The honest answer: it depends on what comparable homes near you have actually sold for in recent weeks, not on averages or online estimates. A written appraisal from us is free, backed by real sales evidence, and comes with no obligation to list. See “Appraisals, Explained” for exactly how we build one.
What does it cost to sell with Maxpro?
Our fee is a commission agreed with you upfront, plus the marketing budget you approve, every element itemised before you commit. We’ll show you precisely what each marketing dollar buys and which elements we’d skip for your property.
When is the best time to sell?
Usually: when it suits your life, in the market you can see today. Season matters less than sellers think, and if you’re buying in the same market it largely cancels out. We’ve written our full thinking in “When Is the Best Time to Go to Market?” in our guides.
Should I renovate before selling?
Sometimes, but far less than the renovation shows suggest. Paint, presentation and small repairs almost always pay; kitchens and bathrooms usually don’t return their cost at sale. Ask us to walk through before you spend a dollar.
Do you sell tenanted investment properties?
Yes, regularly. Because we also manage rentals, we know how to run a campaign respectfully around a tenancy, keep the tenant onside, and time settlement to suit everyone.
Start with the number
A free written appraisal, built on real comparable sales, and a frank conversation about whether now is your moment. No pressure, no follow-up campaign, no obligation.